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	<title>kleinermann</title>
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	<link>http://www.kleinermann.com.au</link>
	<description>web design and online marketing</description>
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		<title>How To Use MySQL On MAMP Via Terminal</title>
		<link>http://www.kleinermann.com.au/blog/how-to-mysql-mamp-terminal/</link>
		<comments>http://www.kleinermann.com.au/blog/how-to-mysql-mamp-terminal/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 01:18:35 +0000</pubDate>
		<dc:creator>stefan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bash]]></category>
		<category><![CDATA[Command Line]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[MAMP]]></category>
		<category><![CDATA[MySQL]]></category>
		<category><![CDATA[Shell]]></category>
		<category><![CDATA[Terminal]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=624</guid>
		<description><![CDATA[I&#8217;m still quite new to the use of command line, so if there is any better way of doing it, please don&#8217;t hesitate to let me know in the comments. To connect to your MAMP MySQL database via command line, first navigate to the correct directory within your MAMP installation using the Terminal (or another [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m still quite new to the use of command line, so if there is any better way of doing it, please don&#8217;t hesitate to let me know in the comments. </p>
<p>To connect to your MAMP MySQL database via command line, first navigate to the correct directory within your MAMP installation using the Terminal (or another SSH client). Example:</p>

<div class="wp_syntax"><div class="code"><pre class="bash" style="font-family:monospace;"> <span style="color: #7a0874; font-weight: bold;">cd</span> <span style="color: #000000; font-weight: bold;">/</span>applications<span style="color: #000000; font-weight: bold;">/</span>mamp<span style="color: #000000; font-weight: bold;">/</span>Library<span style="color: #000000; font-weight: bold;">/</span>bin</pre></div></div>

<p>Then run the command to connect to MySQL (the default user and password are both &#8216;root&#8217;).<br />
Example:</p>

<div class="wp_syntax"><div class="code"><pre class="bash" style="font-family:monospace;"> mysql <span style="color: #660033;">-u</span> root <span style="color: #660033;">-p</span></pre></div></div>

<p>You should now see this:</p>

<div class="wp_syntax"><div class="code"><pre class="bash" style="font-family:monospace;"> mysql<span style="color: #000000; font-weight: bold;">&gt;</span></pre></div></div>

<p><strong>Update: </strong><br />
Here is a very nice post with some more details:<br />
<a href="http://www.aschroder.com/2009/03/how-to-use-the-mamp-mysql-command-line-client-in-a-terminal/" target="_blank">aschroder.com</a><br />
And a list of terminal commands and their meaning:<br />
<a href="http://ss64.com/osx/" target="_blank">ss64.com/osx/</a></p>
<p><strong>Update:</strong><br />
To avoid typing the location of MySQL each time you open the terminal, you can set the location by default. Open the &#8216;bash_profile&#8217; file in the user root:</p>

<div class="wp_syntax"><div class="code"><pre class="bash" style="font-family:monospace;"> pico bash_profile</pre></div></div>

<p>Add the location of MySQL in a new line:</p>

<div class="wp_syntax"><div class="code"><pre class="bash" style="font-family:monospace;"> <span style="color: #7a0874; font-weight: bold;">export</span> <span style="color: #007800;">PATH</span>=<span style="color: #007800;">$PATH</span>:<span style="color: #000000; font-weight: bold;">/</span>Applications<span style="color: #000000; font-weight: bold;">/</span>MAMP<span style="color: #000000; font-weight: bold;">/</span>Library<span style="color: #000000; font-weight: bold;">/</span>bin<span style="color: #000000; font-weight: bold;">/</span>mysql</pre></div></div>

<p>Instructions on how to use the Pico editor here: <a href="http://ss64.com/osx/pico.html" target="_blank">ss64.com/osx/pico.html</a></p>
<p>Now you should get to MySQL simply by typing mysql into the terminal.</p>
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		</item>
		<item>
		<title>Ray White Real Estate</title>
		<link>http://www.kleinermann.com.au/blog/ray-white-real-estate/</link>
		<comments>http://www.kleinermann.com.au/blog/ray-white-real-estate/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 00:41:51 +0000</pubDate>
		<dc:creator>stefan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Melbourne]]></category>
		<category><![CDATA[Ray White]]></category>
		<category><![CDATA[Real Estate]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=550</guid>
		<description><![CDATA[Ray White Real Estate is now launching a series of new websites for its offices in Australia. I have been involved in the front-end development as part of a team of very talented developers and designers. In my role as User Interface Developer, i was responsible for integrating the designs into the framework, and adding [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://raywhiteferntreegully.com.au/"><img class="alignright size-medium wp-image-551" title="Ray White New Website" src="http://www.kleinermann.com.au/wp-content/uploads/2011/11/Capture-300x198.jpg" alt="" width="300" height="198" /></a>Ray White Real Estate is now launching a series of new websites for its offices in Australia. I have been involved in the front-end development as part of a team of very talented developers and designers. In my role as User Interface Developer, i was responsible for integrating the designs into the framework, and adding some of the fancy jQuery and CSS3 features.</p>
<p>Some of the first websites that have been launched are:</p>
<p><a href="http://rwmelbourne.com.com.au">rwmelbourne.com</a><br />
<a href="http://raywhiteferntreegully.com.au">raywhiteferntreegully.com.au</a><br />
<a href="http://rwbyronbay.com">rwbyronbay.com</a></p>
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		</item>
		<item>
		<title>House Of Moshe</title>
		<link>http://www.kleinermann.com.au/blog/house-of-moshe/</link>
		<comments>http://www.kleinermann.com.au/blog/house-of-moshe/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 00:07:00 +0000</pubDate>
		<dc:creator>stefan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Armadale]]></category>
		<category><![CDATA[Bridal]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[House Of Moshe]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[Melbourne]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=582</guid>
		<description><![CDATA[Moshe is well known to his customers in Armadale, Melbourne through his charm, and his talent as wedding dress designer. Now he has opened a new store in Israel. Moshe needed a website that would represent his bridal gown boutique online. To showcase some of his designs, we added a video, a slideshow, and an [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-583" title="House of Moshe" src="http://www.kleinermann.com.au/wp-content/uploads/2011/11/houseofmoshe_business1-150x150.jpg" alt="" width="150" height="150" /></p>
<p>Moshe is well known to his customers in Armadale, Melbourne through his charm, and his talent as wedding dress designer. Now he has opened a new store in Israel.</p>
<p>Moshe needed a website that would represent his bridal gown boutique online. To showcase some of his designs, we added a video, a slideshow, and an image gallery. We made all of this non-flash, so it could be seen on Apple iphones and ipads as well.</p>
<p><em>Thanks guys, looks great! You did a job that was second to none.</em><br />
- Moshe Amir,  House of Moshe</p>
<p><a href="http://www.houseofmoshe.co.il" target="_blank">http://www.houseofmoshe.co.il</a></p>
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		</item>
		<item>
		<title>How to add or remove a www subdomain for Prestashop</title>
		<link>http://www.kleinermann.com.au/blog/how-to-add-or-remove-a-www-subdomain-for-prestashop/</link>
		<comments>http://www.kleinermann.com.au/blog/how-to-add-or-remove-a-www-subdomain-for-prestashop/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 20:25:56 +0000</pubDate>
		<dc:creator>stefan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Prestashop]]></category>
		<category><![CDATA[Shopping Cart]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[url]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=530</guid>
		<description><![CDATA[Log into your admin interface, click on the Preferences tab, and on the SEO &#038; URLs link one row below. Scroll down to the area called URLs Setup, and look for the Shop domain name input field. Here you can change the url to either use www (example: www.mydomain.com) or not (example:mydomain.com) Now save your [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.kleinermann.com.au/wp-content/uploads/2011/06/prestashop_www1.jpg"><img src="http://www.kleinermann.com.au/wp-content/uploads/2011/06/prestashop_www1-189x300.jpg" alt="Prestashop change url settings" title="prestashop_url" width="189" height="300" class="alignright size-medium wp-image-532" /></a>Log into your admin interface, click on the <strong>Preferences</strong> tab, and on the <strong>SEO &#038; URLs</strong> link one row below. </p>
<p>Scroll down to the area called <strong>URLs Setup</strong>, and look for the <strong>Shop domain name</strong> input field. </p>
<p>Here you can change the url to either use www (example: www.mydomain.com) or not (example:mydomain.com)</p>
<p>Now save your settings.</p>
<p>In order to make this work you need to let the server know about the change by updating the .htaccess file. This is done conveniently from within the Prestashop admin interface. </p>
<p><a href="http://www.kleinermann.com.au/wp-content/uploads/2011/06/prestashop_www2.jpg"><img src="http://www.kleinermann.com.au/wp-content/uploads/2011/06/prestashop_www2-300x300.jpg" alt="Prestashop generate .htaccess file" title="prestashop_htaccess" width="300" height="300" class="alignleft size-medium wp-image-535" /></a>Go to the <strong>Tools</strong> tab and click on the <strong>Generators</strong> link one row below. </p>
<p>Then click the <strong>Generate .htaccess file</strong> button (If you can&#8217;t generate the .htaccess file from here, you will most likely be asked to change the write permissions for the file. You can do so for example via FTP).</p>
<p>Done. </p>
<p>Now you can go back to your shopfront and see if the changes took place. </p>
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		</item>
		<item>
		<title>Improve your Drupal theme markup with body classes</title>
		<link>http://www.kleinermann.com.au/blog/improve-your-drupal-theme-markup-with-body-classes/</link>
		<comments>http://www.kleinermann.com.au/blog/improve-your-drupal-theme-markup-with-body-classes/#comments</comments>
		<pubDate>Fri, 27 May 2011 01:58:23 +0000</pubDate>
		<dc:creator>stefan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Drupal]]></category>
		<category><![CDATA[Drupal 6]]></category>
		<category><![CDATA[Drupal 7]]></category>
		<category><![CDATA[Theming]]></category>
		<category><![CDATA[Tutorial]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=508</guid>
		<description><![CDATA[Since Drupal 6, a lot of the detailed markup as found in the excellent Zen theme framework has made its way into the default Drupal markup. More details about this feature can be found here http://drupal.org/node/163723 To use this feature for your theme just insert the variable $body_classes into your tpl files body opening tag [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.kleinermann.com.au/wp-content/uploads/2011/05/images-1.jpeg" alt="" title="drupal logo glow yellow" width="150" height="170" class="alignleft size-full wp-image-510" />Since Drupal 6, a lot of the detailed markup as found in the excellent <a href="http://drupal.org/project/zen">Zen theme framework</a> has made its way into the default Drupal markup. More details about this feature can be found here <a href="http://drupal.org/node/163723">http://drupal.org/node/163723</a><br />
<br/><br/><br/><br/><br/><br />
To use this feature for your theme just insert the variable</p>

<div class="wp_syntax"><div class="code"><pre class="php" style="font-family:monospace;"><span style="color: #000088;">$body_classes</span></pre></div></div>

<p>into your tpl files body opening tag</p>

<div class="wp_syntax"><div class="code"><pre class="html4" style="font-family:monospace;">&lt;body&gt;</pre></div></div>

<p>like this</p>

<div class="wp_syntax"><div class="code"><pre class="php" style="font-family:monospace;">&lt;body class=&quot;<span style="color: #000000; font-weight: bold;">&lt;?php</span> <span style="color: #b1b100;">print</span> <span style="color: #000088;">$body_classes</span><span style="color: #339933;">;</span> <span style="color: #000000; font-weight: bold;">?&gt;</span>&quot;&gt;</pre></div></div>

<p>The result will be something like this</p>

<div class="wp_syntax"><div class="code"><pre class="html4" style="font-family:monospace;">&lt;body class=&quot;not-front not-logged-in page-node node-type-panel no-sidebars i18n-en&quot;&gt;</pre></div></div>

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		</item>
		<item>
		<title>How to create and use a Drupal template (tpl) file</title>
		<link>http://www.kleinermann.com.au/blog/how-to-create-and-use-a-drupal-template-tpl-file/</link>
		<comments>http://www.kleinermann.com.au/blog/how-to-create-and-use-a-drupal-template-tpl-file/#comments</comments>
		<pubDate>Wed, 25 May 2011 06:53:37 +0000</pubDate>
		<dc:creator>stefan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Drupal]]></category>
		<category><![CDATA[Drupal 6]]></category>
		<category><![CDATA[Drupal 7]]></category>
		<category><![CDATA[Theming]]></category>
		<category><![CDATA[Tutorial]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=493</guid>
		<description><![CDATA[Template files are used to overwrite the core Drupal output (or the output of a module that overwrites the core Drupal output). This can be for example useful if the layout of a particular content type, page, block or view can&#8217;t be easily fixed by a stylesheet. With a tpl file you can completely overwrite [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.kleinermann.com.au/wp-content/uploads/2011/05/drupal_yellow.jpg" alt="" title="drupal_logo_yellow" width="225" height="225" class="alignleft size-full wp-image-494" />Template files are used to overwrite the core Drupal output (or the output of a module that overwrites the core Drupal output).</p>
<p>This can be for example useful if the layout of a particular content type, page, block or view can&#8217;t be easily fixed by a stylesheet. With a tpl file you can completely overwrite all output by using HTML/ CSS/ PHP/ Javascript/ &#8230; </p>
<p>This can be done by placing tpl.php files inside the theme folder. The naming of the files needs to follow a hierarchy in order for Drupal to pick up exactly which file you&#8217;d like to overwrite. </p>
<p>The hierarchy structure is as follows (top overwrites bottom):</p>
<p><strong>For pages:</strong><br />
page-node-edit.tpl.php<br />
page-node-1.tpl.php<br />
page-node.tpl.php<br />
page.tpl.php</p>
<p><strong>For nodes:</strong><br />
node-type.tpl.php<br />
node.tpl.php</p>
<p><strong>For comments:</strong><br />
comment.tpl.php</p>
<p><strong>For blocks:</strong><br />
block-module-delta.tpl.php<br />
block-module.tpl.php<br />
block-region.tpl.php<br />
block.tpl.php</p>
<p><strong>For boxes:</strong><br />
box.tpl.php</p>
<p><strong>Taxonomy:</strong><br />
page-vocabularyname-termname1-termname2.tpl.php<br />
page-vocabularyname-termname1.tpl.php<br />
page-vocabularyname.tpl.php</p>
<p><strong>Some popular examples:</strong><br />
page-front.tpl.php (home page)<br />
page-admin.tpl.php<br />
page-login.tpl.php<br />
search-theme-form.tpl.php (search form)<br />
search-result.tpl.php (search result)</p>
<p>Often a good start after you have created the new file is to copy and paste the content of the template you want to overwrite into your new template. Template files can be found in the following locations:</p>
<p>Drupal core themes: themes<br />
Drupal core modules: modules<br />
Modules: sites/all/modules<br />
Themes: sites/all/themes</p>
<p>For more information see the Drupal.org website: <a href="http://drupal.org/theme-guide/6-7" target="_blank">http://drupal.org/theme-guide/6-7</a></p>
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		</item>
		<item>
		<title>How to add a new widget area to your WordPress theme</title>
		<link>http://www.kleinermann.com.au/blog/how-to-add-a-new-widget-area-to-your-wordpress-theme/</link>
		<comments>http://www.kleinermann.com.au/blog/how-to-add-a-new-widget-area-to-your-wordpress-theme/#comments</comments>
		<pubDate>Wed, 18 May 2011 06:09:20 +0000</pubDate>
		<dc:creator>stefan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Theming]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=463</guid>
		<description><![CDATA[Most WordPress Themes come by default with some pre-defined areas where you can drop your widgets in. But often this is not enough and you need to add additional areas, for example for advertising space or other features. This is how to do it: First Step: Add widget Area to Theme In the index.php file [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.kleinermann.com.au/wp-content/uploads/2011/05/Unknown-1.jpeg" alt="Wordpress-customisation" title="Wordpress-customisation" width="233" height="216" class="alignleft size-full wp-image-465" />Most WordPress Themes come by default with some pre-defined areas where you can drop your widgets in. But often this is not enough and you need to add additional areas, for example for advertising space or other features. </p>
<p>This is how to do it:</p>
<p><strong>First Step: Add widget Area to Theme</strong><br />
In the index.php file in your theme directory (/wp-content/themes/mytheme), add the following code in the area where you would like a new widget to appear. Note we have had to wrap this line of code so it displays. Careful of too many spaces.</p>

<div class="wp_syntax"><div class="code"><pre class="php" style="font-family:monospace;"><span style="color: #000000; font-weight: bold;">&lt;?php</span> <span style="color: #b1b100;">if</span> <span style="color: #009900;">&#40;</span> <span style="color: #339933;">!</span><span style="color: #990000;">function_exists</span><span style="color: #009900;">&#40;</span><span style="color: #0000ff;">'dynamic_sidebar'</span><span style="color: #009900;">&#41;</span> <span style="color: #339933;">||</span> 
<span style="color: #339933;">!</span>dynamic_sidebar<span style="color: #009900;">&#40;</span><span style="color: #0000ff;">'Post Widget'</span><span style="color: #009900;">&#41;</span> <span style="color: #009900;">&#41;</span> <span style="color: #339933;">:</span> <span style="color: #000000; font-weight: bold;">?&gt;</span><span style="color: #000000; font-weight: bold;">&lt;?php</span> <span style="color: #b1b100;">endif</span><span style="color: #339933;">;</span> <span style="color: #000000; font-weight: bold;">?&gt;</span></pre></div></div>

<p><strong>Second Step: Function.php</strong></p>
<p>Put this line at the end of the function.php file:</p>

<div class="wp_syntax"><div class="code"><pre class="php" style="font-family:monospace;">register_sidebar<span style="color: #009900;">&#40;</span><span style="color: #990000;">array</span><span style="color: #009900;">&#40;</span><span style="color: #0000ff;">'name'</span><span style="color: #339933;">=&gt;</span><span style="color: #0000ff;">'Post Widget'</span><span style="color: #339933;">,</span><span style="color: #009900;">&#41;</span><span style="color: #009900;">&#41;</span><span style="color: #339933;">;</span></pre></div></div>

<p><strong>Third Step: Style</strong></p>
<p>Now you can style the new widget area via stylesheet, example:</p>

<div class="wp_syntax"><div class="code"><pre class="css" style="font-family:monospace;"><span style="color: #6666ff;">.widget_post</span> <span style="color: #00AA00;">&#123;</span>
	<span style="color: #000000; font-weight: bold;">background</span><span style="color: #00AA00;">:</span> <span style="color: #cc00cc;">#FFFFFF</span><span style="color: #00AA00;">;</span>
	<span style="color: #000000; font-weight: bold;">margin</span><span style="color: #00AA00;">:</span> <span style="color: #933;">0px</span><span style="color: #00AA00;">;</span>
	<span style="color: #000000; font-weight: bold;">padding</span><span style="color: #00AA00;">:</span> <span style="color: #933;">10px</span><span style="color: #00AA00;">;</span>
	<span style="color: #000000; font-weight: bold;">width</span><span style="color: #00AA00;">:</span> <span style="color: #933;">600px</span><span style="color: #00AA00;">;</span>
	<span style="color: #00AA00;">&#125;</span></pre></div></div>

<p>And then go to the WordPress backend and look in the widget section for the newly created area and drop in your desired widget. That&#8217;s it :)</p>
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		<title>W3C Validation</title>
		<link>http://www.kleinermann.com.au/blog/w3c-validation/</link>
		<comments>http://www.kleinermann.com.au/blog/w3c-validation/#comments</comments>
		<pubDate>Fri, 13 May 2011 15:30:28 +0000</pubDate>
		<dc:creator>stefan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=451</guid>
		<description><![CDATA[kleinermann web design validates all it&#8217;s clients&#8217; websites with the W3C Validator to make sure the websites run well on different browser types. Please check your website here: http://validator.w3.org/ Errors The most common error declared by the W3C Validator is know as a &#8220;Syntax Error&#8221;. HTML and XHTML are languages used within the coding of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.kleinermann.com.au/wp-content/uploads/2011/05/images-2.jpeg" alt="w3c logo" title="w3c logo" width="275" height="183" class="alignleft size-full wp-image-453" />kleinermann web design validates all it&#8217;s clients&#8217; websites with the W3C Validator to make sure the websites run well on different browser types. </p>
<p>Please check your website here: <a href="http://validator.w3.org/" target="_blank">http://validator.w3.org/</a></p>
<p><strong>Errors</strong><br />
The most common error declared by the W3C Validator is know as a &#8220;Syntax Error&#8221;. HTML and XHTML are languages used within the coding of the website and W3C produce an approved list of commands (words that are used in the language). If a website developer has used a non-approved command (word) then a Syntax Error is produced. The website may still appear to work and display properly but it does not achieve the levels of accessibility required by the W3C.</p>
<p><strong>Warnings</strong><br />
Unlike errors, warnings are produced when the W3C validator is unable to make sense of the coding the developer has used in the website. It is sometimes the case that the commands used are so different from the list of approved HTML and XHTML commands that the W3C are unable to give the developer advice on how to correct the problem. Even more seriously, this could mean that the website has the potential to crash or not function properly.</p>
<p>Contact us if you have any questions regarding the results. We would love to give you some free advise.</p>
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		<title>Easter Salad Recipe</title>
		<link>http://www.kleinermann.com.au/blog/easter-salad-recipe/</link>
		<comments>http://www.kleinermann.com.au/blog/easter-salad-recipe/#comments</comments>
		<pubDate>Sun, 24 Apr 2011 02:08:25 +0000</pubDate>
		<dc:creator>stefan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[recipe]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=440</guid>
		<description><![CDATA[kleinermann web design wishes a Happy Easter to all it&#8217;s clients. Enjoy the long weekend with family, friends  and good food! If you&#8217;re running out of ideas for recipes, have a look at www.lovemysalad.com for daily inspirations. Todays Salad Of The Day: Panzanella with tricolor lettuce The recipe for this delicious Italian bread salad is [...]]]></description>
			<content:encoded><![CDATA[<p>kleinermann web design wishes a Happy Easter to all it&#8217;s clients. Enjoy the long weekend with family, friends  and good food!</p>
<p>If you&#8217;re running out of ideas for recipes, have a look at <a href="http://www.lovemysalad.com" target="_blank">www.lovemysalad.com</a> for daily inspirations. Todays Salad Of The Day:</p>
<h1><span style="font-weight: normal;">Panzanella with tricolor lettuce</span></h1>
<p><a href="http://www.lovemysalad.com/recipes/easter-salad-panzanella-tricolor-lettuce"><img class="aligncenter size-medium wp-image-441" title="kleinermann_lovemysalad_easter_salad" src="http://www.kleinermann.com.au/wp-content/uploads/2011/04/rznl101027_012_lovemysalad-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>The recipe for this delicious Italian bread salad is brought to you by Restaurant Rossio in Delft, the Netherlands. Happy Easter!<br />
<strong> </strong></p>
<p><strong>Ingredients</strong></p>
<ul>
<li>1 fancy or Salanova lettuce head, preferably with bi-color leaves (or use a quality lettuce salad mix)</li>
<li>20 cherry tomatoes (preferable super sweet honey cherry tomatoes)</li>
<li>1 red onion</li>
<li>2 hands of basil</li>
<li>1 hand of black olives, pitted</li>
<li>Firm ‘continental style’ bread for the croutons</li>
<li>Parmesan cheese</li>
</ul>
<p><strong>Dressing Ingredients</strong></p>
<ul>
<li>Extra Virgin olive oil</li>
<li>Red wine vinegar</li>
<li>Pepper and salt</li>
<li>Preparation</li>
</ul>
<p>Cut the bread in cubes, sprinkle them with a little bit of sugar and place them in a pre-heated oven for 15-20 minutes (190 degrees)<br />
Cut the leaves of the lettuce<br />
Cut the cherry tomatoes<br />
Cut the onion in thin rings<br />
Add the basil leaves , do not cut them<br />
Mix the ingredients in a bowl<br />
Flavor with some oil and vinegar<br />
The taste of vinegar should be really there, may taste a bit sour<br />
Sprinkle with a bit of pepper, salt and grated Parmesan<br />
You can use a peeler to create nice grated Parmesan<br />
Mix the croutons through the salad</p>
<p><a href="http://www.lovemysalad.com/recipes/easter-salad-panzanella-tricolor-lettuce" target="_blank">Read more</a></p>
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		<title>How to Write Good Copy For the Web</title>
		<link>http://www.kleinermann.com.au/blog/how-to-write-good-copy-for-the-web/</link>
		<comments>http://www.kleinermann.com.au/blog/how-to-write-good-copy-for-the-web/#comments</comments>
		<pubDate>Sat, 23 Apr 2011 04:54:35 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[how to]]></category>

		<guid isPermaLink="false">http://www.kleinermann.com.au/?p=434</guid>
		<description><![CDATA[Good web writing keeps users interested in what you have to offer, and is one of the determining factors in their decision to use your product. Most importantly, it will also determine whether they come back to your site. Therefore, it&#8217;s important to know how to write good copy for the web and what pitfalls [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.kleinermann.com.au/wp-content/uploads/2011/04/IMG_5894.jpg"><img src="http://www.kleinermann.com.au/wp-content/uploads/2011/04/IMG_5894-300x225.jpg" alt="" title="macbook-pro-wall-kleinermann-web-design" width="300" height="225" class="aligncenter size-medium wp-image-437" /></a>Good web writing keeps users interested in what you have to offer, and is one of the determining factors in their decision to use your product. Most importantly, it will also determine whether they come back to your site.</p>
<p>Therefore, it&#8217;s important to know how to write good copy for the web and what pitfalls to avoid.</p>
<p>The first thing to consider is that the majority of people don&#8217;t read web content word for word. Instead, they scan; picking out individual words and sentences.</p>
<p>So, if you&#8217;re  going to write copy that you want web users to pay attention to, you&#8217;ll need to write scannable text.</p>
<p>There are a few simple ways to do this:</p>
<ul>
<li>Highlight your key words</li>
<li>Use meaningful sub-headings</li>
<li>Use bulleted lists</li>
<li>Only one idea per paragraph</li>
<li>Start with the conclusion (this is the &#8220;inverted pyramid&#8221; style of writing)</li>
<li>Keep your word count to half or less than if you were writing conventional copy</li>
<li>Where appropriate, use some high-quality graphics</li>
<li>Don&#8217;t use boastful language or subjective claims</li>
<li>Make sure your writing is polished and error-free</li>
<li>Web users are busy &#8211; they want to get the straight facts, so stay concise and stick to the point.</li>
<li>Credibility is key when writing good web copy, so don&#8217;t be afraid to use external hyperlinks &#8211; they show the reader you&#8217;re not afraid to reference your sources, even if it means leading them to other sites.</li>
</ul>
<p>Good web writing is key to your site&#8217;s success.  The use of scannable text as opposed to conventional writing can be a very effective way to ensure users will pay attention to what you have to say.</p>
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